How to Choose a Business Name – Choose a Name for Your New Business

What is the best way to choose a name for your new business venture? A name is always a tough thing to create and you need it to start all of your branding for your business.

The problem I have is that every business changes it’s direction as time goes on and the business grows. Don’t worry, I am here to help you find the perfect name for your business.

Don’t Use a Confusing Name / Make Sure it is Easy to Spell & Say.

When you are starting a business you don’t want to use a catchy name like Google, Nike, Titleist, etc. These companies have spent millions of dollars branding their name so people know who they are.

Save your money and come up with something original but something that makes sense with what your offering.

You don’t want to start a new business with a name that people have a hard time saying or spelling. I was a bartender for over 10 years and people shy away from ordering drinks and beers that they don’t know how to pronounce.

Your actual name is a great way to brand your business unless you plan on selling it. Incorporating your name into the name of your business is a great way to attract customers who see personality to your products or service.

Make Sure Your Business Name is Available / Check the Web

The first thing you want to do is check with a website host like Go Daddy or HostGator to make sure that the web address of your business is available. If the dot com isn’t available I would try a different name.

Wait! Before you buy your domain name make sure you check the social media platforms you plan to use.

If you are starting a business named Kelli’s Cupcakes and there is already a Facebook or Instagram named that you will want to change your name to something you can get the Facebook page name to.

Have you heard of the TV network SciFi short for Sience Fiction? They re branded their name to SyFy which is in the urban dictionary as a term for Syphilis. Make sure you google your name and make sure you can’t find it anywhere before choosing.

Don’t Limit Your Services With a Name

Imagine you are offering a service in your business like social media marketing. Is that all you’re going to offer for the life of the business?

If you plan to do more you want to stick to a more generic marketing name instead of something like Jenni’s Social Media Marketing.

Make Sure Your Business Name Has Meaning

Make sure your name has some type of connection to you and or your business. When people ask you how you came up with your business name you want to have a good story or reason.

If not you don’t want people to ask. Come up with a name like Denver’s Marketing Group. If you do marketing in Denver people will know you are the right business.

Start Using Your Business Name/Test Your Name

Start talking about your business name with friends and family. Once you use the name 100 times you will know whether you like it or not.

I have done this with all of my businesses before I choose the name. It helps me decide whether it is catchy enough or if I get annoyed with it. Some of them really catch on and some of them flop.

Get feedback on the name

There are always people that aren’t going to love your name. That is just the way life works. Don’t let that persuade you if you really love your name.

That being said take people’s advice if they give you reasons and suggestions for ways to tweak it.


Still Need Help Naming Your Business?

Use these websites to help you find a name.

    Leave a Reply

    Your email address will not be published. Required fields are marked *